The importance of sound in retail spaces

Sound is always present in our lives even when we are not aware of it. In fact, those are the moments when it is most powerful; sound can influence our decision-making and our moods. External stimuli that guide our actions is not magic – but psychology – and it is this power that makes music and sound one of the best, untapped, marketing tactics for retail businesses.

Pro Audio is becoming more software-driven

Never has it been more important for tech companies to create products that seamlessly connect with one another and open a new world of possibilities. The benefits of systems that ‘talk to each other’ are that end-users have more freedom to tailor a solution for a specific purpose. This also makes sense if you consider the environmental benefits of open and modular design thinking. Overall, this means fewer products are required.